By Kenn Schroder Filling your practice with clients is one of the biggest challenges for new coaches. And while there are many ways to get the word out on your services, those efforts wont be as successful as youd like if you arent clear on who you help in the right way. Let me tell you a fascinating story on the power of communicating who. Recently, a friend of mine whom I play tennis with was recently laid off from a comfortable network-administrator job in a prominent oil company, earning about 100K. This event occurred at a particularly bad time because he had three daughters in middle school all aspiring to go to college. He had been looking for a new job for months but was unable to land one. He said the market is tough because there are younger people who can do his job for much less. He was also worried about what to do, and was afraid he wasnt going to be to pay the bills. As he gave me the details, I thought, Wow. Hes pretty frustrated with his job search. And then a light went off in my head Ding! I know a career coach who helps job seekers who are frustrated with their search! A perfect match. But heres the crazy thing: I would not have made this connection if my career-coach friend didnt repeatedly tell me that he works with job seekers who are frustrated with their search. He told me this on the phone. He told me this via emails. He told me this on his website. He told me this in his newsletters. In essence, he had engraved in my mind that he works with frustrated job seekers. And when it came time for me to identify a frustrated job seeker, I did so unconsciously. And heres the even crazier thing: When I told my tennis buddy, Hey, a good friend of mine helps people who are frustrated with their job search, his eyes lit up like fireworks on the Fourth of July and he instantly demanded the coachs name and number. People know their problems intimately; they can feel the pain caused by their problems. They like to talk about their problems with others, and their radars are constantly scanning for ways to solve them. The clear message of who that my career-coach friend puts out did its job well. It got me to identify my tennis buddy as a good referral, and it got my frustrated job-seeking tennis buddy to contact my career-coach friend for help. The bottom line? When it comes to your marketing material, including your website, make sure you identify who you are looking to work with along with the problems they face. On your website particularly, you have room to go into greater detail about who you work with. Give more specifics on demographics (age, sex, profession); more specifics on psychographics (beliefs, values, thinking); and, of utmost importance, more detail about the problems they face. The key is to get crystal clear on who, by identifying your target audience as well as the problems and concerns theyre dealing with. Not only will this help you grab attention as you spread the word about your coaching services, it will result in your ultimate goal getting more clients. Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website. Get your FREE report and FREE newsletter to help you build a practice full of clients. http://www.CoachingSitesThatWork.com Article Source: http://EzineArticles.com/?expert=Kenn_Schroder http://EzineArticles.com/?How-to-Get-More-Client-Referrals-by-Getting-Clear-on-Who&id=480925 buy soma cash on delivery
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Thursday, November 22, 2007
Sunday, November 18, 2007
Adult Dating Services Online - Find Out The Answers Of How You Can Succeed!
By Elaine Olden View the Stats
Look at the stats as to why this is the biggest area of Adult Dating Services Online. Sites regularly
with 5 million members. Including 25,000 NEW members a week. This shows you what a boom time Adult Dating Online is having right now. Singles, couples and groups are taking the plunge and involving themselves in companionship, friendship, and pure sex. The possibilities are endless the opportunities is available to us on our computer 24/7. So why not get some fun, this is the message sent out by all those Adult Dating Online services and taken up in abundance by millions of people worldwide. Know the numbers
So now we know the numbers and the demand why our the habits of millions of people world wide changing. Yes years ago you would go to your local disco , pub or club. But with the advancement of the internet you can post your profile online in seconds and immediately have potential suitors/dates reading your profile. Ready to contact you fro a date. So simple, so easy and now so successful. Years ago you might have seemed desperate to go Adult Dating Services Online for love. But not now with over 61% of Americans going online at some point to look for love. Social changes and mental stigmas have been eroded away. Understand the change
Right so now we know why the change has happened but why is it so successful?
Its successful because it works on many levels. 1) It is convenient. The online networks operate 24 hours 7 days a week as long as you are a subscriber it is working on your behalf. 2) Ultimately it is your choice. Your choice of who you want to date. Your choice of who you want to ignore. No one can force them selves on to you. It is your decision. If you dont like them simply cut them off delete them switch them off. As simple as that. You can walk away with no problem as long as you understand the the rules of engagement and the online unwritten rules. 3) Its success is in the numbers. 5 million members you will never find that many people down the club or pub. 4) With this many people there are also plenty of areas of sexual preference or activities, friendship or relationship to choice from. Simply type in anything from heterosexual, gay, lesbian TS/TV or TG. Again the selections are many and varied. It is an excellent help to any minority groups or preferences that may be hard to locate or find. They will be there online. 5) When you can make your search your selection can be made from many diverse and different titles. i.e. color of eyes, hair, age, religion, location, country the list is almost endless. Some dating sites do ask up to 500 questions to try and nail down your ideal mate. Also some site actually matchmaker for you so all you have to do is subscribe to these sites fill in a full profile and wait for them to approach you with the ideal partner. Sounds to good to be true. Can you imagine that happening if you went out for the evening walked into a club a single person, they match you up with the perfect partner and you walked out as a couple. How convenient is that! Sounds to good to be true. well it is and it isnt. What you do need is to have the knowledge of how the system works. You know the tips and tricks of Adult Dating Services Online. If you dont want to do the research let someone do it for you......... say no more. Ill help you forward click on my site. Elaine Olden is an respected author offering advice and reviews of Online Dating Sites.
For more information click on the links below -
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Look at the stats as to why this is the biggest area of Adult Dating Services Online. Sites regularly
with 5 million members. Including 25,000 NEW members a week. This shows you what a boom time Adult Dating Online is having right now. Singles, couples and groups are taking the plunge and involving themselves in companionship, friendship, and pure sex. The possibilities are endless the opportunities is available to us on our computer 24/7. So why not get some fun, this is the message sent out by all those Adult Dating Online services and taken up in abundance by millions of people worldwide. Know the numbers
So now we know the numbers and the demand why our the habits of millions of people world wide changing. Yes years ago you would go to your local disco , pub or club. But with the advancement of the internet you can post your profile online in seconds and immediately have potential suitors/dates reading your profile. Ready to contact you fro a date. So simple, so easy and now so successful. Years ago you might have seemed desperate to go Adult Dating Services Online for love. But not now with over 61% of Americans going online at some point to look for love. Social changes and mental stigmas have been eroded away. Understand the change
Right so now we know why the change has happened but why is it so successful?
Its successful because it works on many levels. 1) It is convenient. The online networks operate 24 hours 7 days a week as long as you are a subscriber it is working on your behalf. 2) Ultimately it is your choice. Your choice of who you want to date. Your choice of who you want to ignore. No one can force them selves on to you. It is your decision. If you dont like them simply cut them off delete them switch them off. As simple as that. You can walk away with no problem as long as you understand the the rules of engagement and the online unwritten rules. 3) Its success is in the numbers. 5 million members you will never find that many people down the club or pub. 4) With this many people there are also plenty of areas of sexual preference or activities, friendship or relationship to choice from. Simply type in anything from heterosexual, gay, lesbian TS/TV or TG. Again the selections are many and varied. It is an excellent help to any minority groups or preferences that may be hard to locate or find. They will be there online. 5) When you can make your search your selection can be made from many diverse and different titles. i.e. color of eyes, hair, age, religion, location, country the list is almost endless. Some dating sites do ask up to 500 questions to try and nail down your ideal mate. Also some site actually matchmaker for you so all you have to do is subscribe to these sites fill in a full profile and wait for them to approach you with the ideal partner. Sounds to good to be true. Can you imagine that happening if you went out for the evening walked into a club a single person, they match you up with the perfect partner and you walked out as a couple. How convenient is that! Sounds to good to be true. well it is and it isnt. What you do need is to have the knowledge of how the system works. You know the tips and tricks of Adult Dating Services Online. If you dont want to do the research let someone do it for you......... say no more. Ill help you forward click on my site. Elaine Olden is an respected author offering advice and reviews of Online Dating Sites.
For more information click on the links below -
http://www.kiss-kiss-dating.com - Dating Site Reviews
http://www.kiss-kiss-dating.com/Adult-Dating-Online.html - Adult Dating Services Online advice
http://www.kiss-kiss-dating.com/AdultDatingServicesOnline.html - Find out why they are so successful! Article Source: http://EzineArticles.com/?expert=Elaine_Olden http://EzineArticles.com/?Adult-Dating-Services-Online---Find-Out-The-Answers-Of-How-You-Can-Succeed!&id=564306 buy phentermine diet pills
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Thursday, November 15, 2007
Dating Steady: 10 Good Tips for You
By Alex Carter 1. You are having a great time now with your date and now boyfriend/girlfriend, but dont forget about those other people in your life. Your friends and family should still be as important as they were before even though you may see them a little less because you are dating steady. 2. As new and exciting developments happen in your other (personal) life, dont forget to share them with the person you are dating steady. Let them know of changes with friends and family to make them feel like part of the group as they may inevitably become. 3. Part of the key to making it to the point of dating steady is to continue to talk about what comes next for each of you individually and together. Part of our interest in the future comes from creating interest in it now, dont hesitate to make plans and follow through. 4. Begin planning small trips or long days together as the relationship gets more comfortable and
serious. This will begin to happen anyway if things are going well because you will want to be together, but foster the relationship continually. 5. Make sure that humor is a consistent and emerging factor in your relationship as it will be the thing that helps you through the tough times. Laughing together builds a bond and makes those close to you feel special and unique. 6. If you have reached the point of comfort and trust to spend evenings in one anothers apartment, dont rule out watching movies and television together. Special moments of intimacy and absurdity happen when these evenings are spent, making moments will make your bond stronger. 7. Continue to do the things that you did in the beginning of your date like eye contact, special gifts, or meeting at the location of entertainment. Always leaving home together can make things feel stale, meet at the restaurant or movie theater to continue the feel of novelty. 8. Make positive that you are listening just as much now as you ever have and are doing special things to show this. If somebody wants to go to a special event make sure that you make a point of doing so. 9. Dont ever let dating steady take away from the originality and impulsiveness that you had in the beginning of your relationship. This will show your partner that you are enjoying things now as much as ever and you dont want to lose that feeling. 10. Make a point of doing things you dont or wouldnt normally do at your dates request. If you dont normally eat a certain type of food or perform a certain activity you should do so to show that you are willing to try new things if it makes them happy. Alex Carter is the Dating Expert for 10 Good Tips, an online help site for web surfers looking for information on a variety of topics. For more about Dating Steady or other serious dating issues, read more from Alex at 10 Good Tips! Article Source: http://EzineArticles.com/?expert=Alex_Carter http://EzineArticles.com/?Dating-Steady:-10-Good-Tips-for-You&id=437207 buy xanax online without prescription
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serious. This will begin to happen anyway if things are going well because you will want to be together, but foster the relationship continually. 5. Make sure that humor is a consistent and emerging factor in your relationship as it will be the thing that helps you through the tough times. Laughing together builds a bond and makes those close to you feel special and unique. 6. If you have reached the point of comfort and trust to spend evenings in one anothers apartment, dont rule out watching movies and television together. Special moments of intimacy and absurdity happen when these evenings are spent, making moments will make your bond stronger. 7. Continue to do the things that you did in the beginning of your date like eye contact, special gifts, or meeting at the location of entertainment. Always leaving home together can make things feel stale, meet at the restaurant or movie theater to continue the feel of novelty. 8. Make positive that you are listening just as much now as you ever have and are doing special things to show this. If somebody wants to go to a special event make sure that you make a point of doing so. 9. Dont ever let dating steady take away from the originality and impulsiveness that you had in the beginning of your relationship. This will show your partner that you are enjoying things now as much as ever and you dont want to lose that feeling. 10. Make a point of doing things you dont or wouldnt normally do at your dates request. If you dont normally eat a certain type of food or perform a certain activity you should do so to show that you are willing to try new things if it makes them happy. Alex Carter is the Dating Expert for 10 Good Tips, an online help site for web surfers looking for information on a variety of topics. For more about Dating Steady or other serious dating issues, read more from Alex at 10 Good Tips! Article Source: http://EzineArticles.com/?expert=Alex_Carter http://EzineArticles.com/?Dating-Steady:-10-Good-Tips-for-You&id=437207 buy xanax online without prescription
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Another Cold Sore! Why Me?
By [http://ezinearticles.com/?expert=Randy_Adams] Randy Adams An estimated 85 million Americans have acquired the herpes
simplex (cold sore) virus. And the majority had received the
virus before the age of 3. Not such a big surprise when you realize how many loving
Uncles, Aunts and nephew just can't resist that cute little
Kissy Kissy baby. Which is exactly how the Herpes
Simplex virus is passed along. That innocent little hug and
kiss is all it takes to inject a lifetime of the Herpes Simplex
virus. Generally a cold sore will run from 5 to 15 days in its various
stages. They will range from a tiny split to an enormous
sized seeping scab. If the virus has gained strong immunities against your
antibodies then you will be prone to repeated outbreaks. Unlike the sexually transmitted Herpes virus there is little to
worry about with the Herpes Simplex virus other than an
occasional lip sore that can grow to the size of a watermelon
and cause every living being to stare at you like you have a
12 inch nose growing out the side of your face. So the first question to pop into your mind might be, "is
there a cure"? No. The herpes simplex virus is very
versatile and can adapt to just about anything you can throw
at it. It will adapt and become stronger with each form of
treatment. Which brings us to question two. "Is there any particular
remedy that has proven to stop or control cold sore outbreaks".
Accepting the fact that what was just said in the proceeding
paragraph the answer would be yes and no. Because most immune changes of the virus are minor it
leaves it open to possible treatments by various antibiotics
and many natural remedies which can temporarily halt an
outbreak. However, again the virus will quickly adapt to
many of these treatments making them useless on the next
outbreak. So, yes some treatments will work on most outbreaks but
there will definitely be a stage of herpes simplex virus
immune syndrome that will eventually make most all present
day treatments ineffective. Simply meaning the more you
try to treat the outbreaks with various medications the
sooner you will reach the stage where no treatment will help. You must also keep in mind that your present overall health
conditions and other variables may temporarily slow or stop
a remedy from working. So it may not always be the virus
but your present health condition that blocks any remedy
from working. So, what is your solution for cold sore outbreaks? If you have the simple small split type sore just let it run the course. Your body will develop antibodies to overpower the virus outbreak which will help keep new outbreaks from
happening so repeatedly. However if you have the major Mt Saint Helen's size
outbreak then you can try the various medications and
treatments in hopes that you will hit the right one. A rule of thumb would be not to use remedies that you have
recently used in the past simply because of the likelihood
that the virus has already become immune to it. For a list of medications and home remedies see:
http://www.bnbmarketing.net/coldsoreremedies.htm About the author: Dan Adams is the founder of BnB
Associates, Inc. His company has offered natural
oxygenated skin and health remedies since 1996.
[http://www.bnbassociates.us] http://www.bnbassociates.us Article Source: [http://ezinearticles.com/?expert=Randy_Adams ] http://EzineArticles.com/?expert=Randy_Adams [http://ezinearticles.com/?Another-Cold-Sore!-Why-Me?&id=5753 ] http://EzineArticles.com/?Another-Cold-Sore!-Why-Me?&id=5753 valium roche online purchase
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simplex (cold sore) virus. And the majority had received the
virus before the age of 3. Not such a big surprise when you realize how many loving
Uncles, Aunts and nephew just can't resist that cute little
Kissy Kissy baby. Which is exactly how the Herpes
Simplex virus is passed along. That innocent little hug and
kiss is all it takes to inject a lifetime of the Herpes Simplex
virus. Generally a cold sore will run from 5 to 15 days in its various
stages. They will range from a tiny split to an enormous
sized seeping scab. If the virus has gained strong immunities against your
antibodies then you will be prone to repeated outbreaks. Unlike the sexually transmitted Herpes virus there is little to
worry about with the Herpes Simplex virus other than an
occasional lip sore that can grow to the size of a watermelon
and cause every living being to stare at you like you have a
12 inch nose growing out the side of your face. So the first question to pop into your mind might be, "is
there a cure"? No. The herpes simplex virus is very
versatile and can adapt to just about anything you can throw
at it. It will adapt and become stronger with each form of
treatment. Which brings us to question two. "Is there any particular
remedy that has proven to stop or control cold sore outbreaks".
Accepting the fact that what was just said in the proceeding
paragraph the answer would be yes and no. Because most immune changes of the virus are minor it
leaves it open to possible treatments by various antibiotics
and many natural remedies which can temporarily halt an
outbreak. However, again the virus will quickly adapt to
many of these treatments making them useless on the next
outbreak. So, yes some treatments will work on most outbreaks but
there will definitely be a stage of herpes simplex virus
immune syndrome that will eventually make most all present
day treatments ineffective. Simply meaning the more you
try to treat the outbreaks with various medications the
sooner you will reach the stage where no treatment will help. You must also keep in mind that your present overall health
conditions and other variables may temporarily slow or stop
a remedy from working. So it may not always be the virus
but your present health condition that blocks any remedy
from working. So, what is your solution for cold sore outbreaks? If you have the simple small split type sore just let it run the course. Your body will develop antibodies to overpower the virus outbreak which will help keep new outbreaks from
happening so repeatedly. However if you have the major Mt Saint Helen's size
outbreak then you can try the various medications and
treatments in hopes that you will hit the right one. A rule of thumb would be not to use remedies that you have
recently used in the past simply because of the likelihood
that the virus has already become immune to it. For a list of medications and home remedies see:
http://www.bnbmarketing.net/coldsoreremedies.htm About the author: Dan Adams is the founder of BnB
Associates, Inc. His company has offered natural
oxygenated skin and health remedies since 1996.
[http://www.bnbassociates.us] http://www.bnbassociates.us Article Source: [http://ezinearticles.com/?expert=Randy_Adams ] http://EzineArticles.com/?expert=Randy_Adams [http://ezinearticles.com/?Another-Cold-Sore!-Why-Me?&id=5753 ] http://EzineArticles.com/?Another-Cold-Sore!-Why-Me?&id=5753 valium roche online purchase
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Saturday, November 10, 2007
Avoid Infidelity and Affairs - Create a Safe, Faithful and Trusting Relationship
By Glenn Cohen Why do people have affairs? No one has all of the answers to this question but one thing is certain, affairs cause massive pain, destroy relationships and break apart families. There are many different reasons people say they have affairs, though none are justified. The loss of trust, respect, and admiration, in addition to the emotional trauma it creates can be devastating for the people involved and the relationship. In my experience with coaching couples, there seem to be two major reasons why people choose to have affairs. Note that I use the word choose, as it is a persons conscious choice to break their commitment to their partner and engage in an affair. The person committing the act of infidelity has no excuses, is not a victim, and must accept absolute personal responsibility for all of their words, behaviors, and decisions. Lets face it, some people for whatever reason are not considerate individuals. They think of themselves first with little or no regard for the consequences of their words, behaviors, and decisions on the ones they love. We all have our own special names for these kinds of people; I will be gracious and say they belong with the rotten apples in the barrel bunch. The second reason, and the one I will focus one, lies with the relationship space. This is the space both partners create that breeds the conditions for affairs to happen. Allow me to state again, I do not condone infidelity and it is my belief that affairs are never justified. This explanation is not an excuse for people to use to rationalize or justify the choices they make. My contention is that while couples do create the environment for infidelity to occur, the choice to engage in an affair is a poor solution to a relationship problem. The question remains, how can partners create a relationship space that is resistant to affairs? To begin, people must understand that in order to keep their home standing, they must first build a solid foundation. The foundation is reflected in feeling Safe, Loved, and Cared For (SLC). In order to achieve the feelings of SLC people must follow three steps to understand, learn, and speak each others SLC Language. Everyone has their own unique dictionary for the meaning of SLC. Each persons dictionary is comprised of the words, actions and behaviors they need to see, hear and feel in order to know they are safe, loved, and card for. If a person does not feel SLC in a relationship, their perspective of their partner and the relationship overall will undoubtedly be negative. Negative perspectives lead to feelings of disconnection, apathy, and loneliness in the relationship. As time goes on, the feelings of disappointment, frustration, defensiveness, resentment, contempt and anger are injected into the relationship space. These couples will eventually find themselves destroying the foundation of their relationship while mired in the Cycle of Conflict. In order to prevent the negative spiral that leads to affairs and infidelity, couples must follow the three steps to speak each others SLC Language thus ensuring a rock solid foundation to build a relationship filled with safety, friendship, trust, respect, admiration, joy, passion, and love. Step 1 - Write your definition for each of the following. If you are uncertain what your definition is, how do you expect your partner to speak your language? What does each word mean to you? How to do need to see it, hear it, feel it, touch it, experience it? Write a minimum of three words, actions, and behaviors that help you to feel each of the following Safe
Loved
Card for Step 2 - Once you complete your list, share it with your partner. Remember, your partner is not a mind reader. If people desire their partner to speak their SLC language fluently and often, they must teach it in a manner that helps their partner feel safe enough to learn it. Take this opportunity to be patient and gently coach your partner in the finer points of your language of SLC. Bo concise and explain each definition in detail
Make sure to write down all of your partners definitions to review.
Read the list of your partners SLC language once a day for 10 days Step 3 After you share your SLC language with your partner, commit to learning, memorizing and speaking each others language every day. Have fun exploring and sharing new words, actions, and behaviors in your partners dictionary. Commit to your partner that you will speak their SLC language everyday
Speak your partners language unselfishly and unconditionally, regardless of what your partner does or does not do.
Each time you speak your partners SLC language,. you are creating the environment where your relationship will be free of the fear of infidelity. The choice is yours ! You can accept personal responsibility to work together and co-create an emotionally intelligent relationship where you both feel Safe, Loved, and Cared. for, or you can allow the seeds of disappointment, frustration, defensiveness, resentment, contempt, and anger to take hold and potentially lead to infidelity and affairs. P.S. - Please do not pour concrete, then take a jackhammer and break it up. The quickest way to accomplish this is by NOT following The I-TO-WE Creed - Nothing destroys the safety, friendship, trust, respect, admiration, joy, passion, or love in a relationship more than having someone make a promise, or commitment to you and your relationship, and then not follow through. 2007 All rights reserved Glenn Cohen - I-TO-WE Relationship Coaching / www.i-to-we-relationship-coaching.com Create relationship success at home, at work and within yourself learn about the
I-TO-WE - Personal-Coaching - Couples-Coaching - Business-Coaching at our website - I-TO-WE Relationship Coaching Its Free - Become a member of the I-TO-WE Institute Share your biggest relationship question, challenge, or concern. Ask Glenn Cohen Article Source: http://EzineArticles.com/?expert=Glenn_Cohen http://EzineArticles.com/?Avoid-Infidelity-and-Affairs---Create-a-Safe,-Faithful-and-Trusting-Relationship&id=501332 want to buy phentermine
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Loved
Card for Step 2 - Once you complete your list, share it with your partner. Remember, your partner is not a mind reader. If people desire their partner to speak their SLC language fluently and often, they must teach it in a manner that helps their partner feel safe enough to learn it. Take this opportunity to be patient and gently coach your partner in the finer points of your language of SLC. Bo concise and explain each definition in detail
Make sure to write down all of your partners definitions to review.
Read the list of your partners SLC language once a day for 10 days Step 3 After you share your SLC language with your partner, commit to learning, memorizing and speaking each others language every day. Have fun exploring and sharing new words, actions, and behaviors in your partners dictionary. Commit to your partner that you will speak their SLC language everyday
Speak your partners language unselfishly and unconditionally, regardless of what your partner does or does not do.
Each time you speak your partners SLC language,. you are creating the environment where your relationship will be free of the fear of infidelity. The choice is yours ! You can accept personal responsibility to work together and co-create an emotionally intelligent relationship where you both feel Safe, Loved, and Cared. for, or you can allow the seeds of disappointment, frustration, defensiveness, resentment, contempt, and anger to take hold and potentially lead to infidelity and affairs. P.S. - Please do not pour concrete, then take a jackhammer and break it up. The quickest way to accomplish this is by NOT following The I-TO-WE Creed - Nothing destroys the safety, friendship, trust, respect, admiration, joy, passion, or love in a relationship more than having someone make a promise, or commitment to you and your relationship, and then not follow through. 2007 All rights reserved Glenn Cohen - I-TO-WE Relationship Coaching / www.i-to-we-relationship-coaching.com Create relationship success at home, at work and within yourself learn about the
I-TO-WE - Personal-Coaching - Couples-Coaching - Business-Coaching at our website - I-TO-WE Relationship Coaching Its Free - Become a member of the I-TO-WE Institute Share your biggest relationship question, challenge, or concern. Ask Glenn Cohen Article Source: http://EzineArticles.com/?expert=Glenn_Cohen http://EzineArticles.com/?Avoid-Infidelity-and-Affairs---Create-a-Safe,-Faithful-and-Trusting-Relationship&id=501332 want to buy phentermine
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Tuesday, November 6, 2007
Attracting New Business on a Shoestring Budget
By Kelley Robertson In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few: Networking. Perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can. They bounce from person to person, handing out business cards like it is an Olympic event and they are vying for the gold medal. They fail to realize that the most effective way to network is to cultivate relationships and give referrals to other members first. Referrals. This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to develop a systematic approach to ensure that you take proactive approach instead than a passive one. Rather than assuming that satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented the seller when we bought our house, sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like shes begging, and Im confident it helps generate new leads. Writing. This often under-utilized strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with websites and e-zines looking for material to send to their subscribers and customers. I now write at least one article every month and send it to more than two hundred publications. This strategy alone has helped drive more traffic to my website more than anything else. It is sometimes challenging to come up with ideas and to write an 800 word article but the investment of time and effort is definitely worth it. Newsletters. This is another powerful technique to keep your name in front of your customers and prospects. Provide key insight into business challenges and offer solutions to them. In other words, help your prospects and customers solve problems. Some newsletters are nothing more than advertising so be sure to provide valuable information to your customer. Although it is less expensive to send a newsletter electronically you can issue it in paper format. A local real estate agent regularly sends out a one-page update of the housing market in our neighborhood. Cold calling. Without a doubt, this is usually the most challenging way to market a business - I know very few people who actually enjoy cold calling. However, it can be a good way to uncover qualified prospects in a relatively short period of time. Be sure to start your conversation with a good opening to capture the other persons attention. Give free information. At the marketing workshop I attended, the facilitator suggested to give information to interested prospects. I have used this approach on my website and have quadrupled the number of subscribers to my newsletter in the last year. You do not need to give away ALL the information relevant to your product or service. Instead, offer information that will help your target market with their problems. For example, when people sign up to my e-zine, they receive a report that outlines 100 tips they can use to increase their sales. Offer a guarantee. A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee. Advertising. This can be a great strategy if you know how to create a good ad. The best marketers know that great sales copy is what makes the difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results for the first two years. I eventually changed the copy on my site and sales have soared every since. Glance through the ads in your trade magazine and you will quickly notice that most ads focus on the companys product features instead of on the customers problem. Create a great ad by concentrating on the problem you can solve. There are many other ways to market your business and generate new business leads. However, the ideas I mentioned in this article are effective low- or no-cost options. Use them consistently and watch your sales grow. 2004 Kelley Robertson Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of Stop, Ask & Listen Proven sales techniques to turn browsers into buyers. For information on his programs, visit his website at http://www.RobertsonTrainingGroup.com. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his 59-Second Tip, a free weekly e-zine. Article Source: http://EzineArticles.com/?expert=Kelley_Robertson http://EzineArticles.com/?Attracting-New-Business-on-a-Shoestring-Budget&id=9324 buy valium online with mastercard
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