Sunday, May 4, 2008

Creative Offline Marketing-Part VI

By Nicholas Tan Get Your Online Lists Home Address and Phone Number I spoke about this on the call. One technique Gary Halbert used was to ask his list for their home address, because he wanted to send them something to help them with their marketing. Then he sent them a lumpy mail package. But he got their home address. Now he can send them direct mail pieces and cut through all the email clutter by bypassing it completely (well, actually by supplementing it). Yanik Silver mentioned this as well. He obtains their home phone number and sends them a voice broadcast (see above). Joe Vitale does this too. So does Bill Glazer. Hmm, if all of these top marketers use this technique, do you think it works? Going Out of Business If a business with the same target market as yours is going to shut down soon, why not acquire their customer list? Most brick and mortar businesses consider liquidating their inventory or equipment, but not all of them are savvy enough to sell their customer list. That could be a huge opportunity for you. Alternate Franchise You know most franchises cost big bucks to buy into. Lets say you have a profitable cleaning business thats not a franchise, with your own system for success. You can teach this system to others and sell it for much cheaper than a franchise would go for. Heres an example of a company that does just that: http://www.my-mag-uk.com. I essentially do that with entrepreneurs. I teach them my marketing system (which as you probably know most entrepreneurs dont know a lot about effective marketing), and they gain a doubled or tripled profit margin as a result. Or, you could locate such a successful company yourself, learn their system, and teach it to others in the same manner. to be continued.... We provide free articles and information on lots of diverse topics. Check us out at http://www.free-article-info.com/ Article Source: http://EzineArticles.com/?expert=Nicholas_Tan http://EzineArticles.com/?Creative-Offline-Marketing-Part-VI&id=451429 whats the percentage of taxes taken out of your paycheck
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